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West Entrepreneurial

Excellence Institute

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About West Entrepreneurial
Excellence Institute

The West Entrepreneurial Excellence Institute is solely focused on the support and growth  of entrepreneurs in the EdTech, eLearning, and T&D industry.

Our chairman is William West (Bill). He’s one of the EdTech industry’s most accomplished professionals, garnering over 100 international product and entrepreneurial awards and $100M in service contracts, while building highly profitable practices. Recognized throughout multiple industries for helping clients successfully adopt emerging technologies to produce highly effective individual and workforce development solutions.

Recognized globally for business excellence

Founded five ground-breaking start-ups

Served as Senior VP at the five largest providers in L&D

Won over 100 product awards with the world’s largest companies as clients

Assembled development and client service organizations from 10 to 300 people

Built highly effective relationships with 13 industry sector leaders

Trusted Relationships

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Effective Results

The proof is in the pudding. We focus on

  • Doubling the revenue and profit of smaller entrepreneurial firms
  • Escalating the growth and profitability of larger (publicly traded) companies
  • Bringing global companies into new industry, technology, and geographical markets
  • Merging like-minded companies to increase their competitiveness
  • And setting the foundation for the founders to exit comfortably while leaving their legacy to endure
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Enthusiastic Approvals

In short, we make companies successful and founders wealthy.

  • Took an eLearning services company from a $100,000 investment to a $10M global leader
  • Took an industry-leading, publicly traded company and increased its share price by 400%
  • Took a small London-based eLearning product/services company and made it a dominate provider in the US
  • Took a $6M eLearning products/services company and architected a roll-up that made them a $50M+ powerhouse in the global market.
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Client Testimonials

Vice President J.P. Morgan

“Working for a large global corporation, it is always difficult to find vendors who truly understand the cultural intricacies of working across multiple geographical markets. I worked with Bill on a project outsourcing learning design and development services for a 250,000+ people organization, throughout North America, Europe and APAC. From start to finish Bill demonstrated a first class understanding of people, cultures and processes, making the transition as painless as possible.”

Executive Vice President Learning Solutions at GP Strategies Corporation

“I have had the pleasure of working with Bill on some of the initiatives discussed in the book. Bill is a top notch learning professional and he hits the mark with the seven attributes. The learning space is highly fragmented and with no barriers to entry learning companies that are ill prepared to meet the demands of their clients are disruptive to our industry.”

Chief Learning Officer Intel 

“We were struggling with our development strategies, and Bill helped us find the right path by confronting the mismatch in expectations and capabilities. His expertise, laid out so well in this book, is invaluable.”

CEO Fort Hill Company

“Bill understands that the successful partnership in learning outsourcing extends well beyond org charts and processes. He addresses the need to weave methodology, experience, infrastructure, and innovation into the decision making process, then how to leverage these attributes as the relationship comes to life. His case draws out the important nuances that can tilt a relationship towards success and away from failure.” 

Founder and Co-Captain SeaSalt Learning

“If you're looking for a route map to successful vendor selection, this is it. Based on 25 years of practical experience, full of anecdotes and insightful observations, West charts a pragmatic path to partnership. 'Alignment' is a word that stands out in this book: alignment between partners, but this alignment doesn't come about by chance. This book provides a route map to partnership, seven core factors that you need to consider, and a highly pragmatic and practical approach.”

Former Curriculum Architect Corporate Marketing Group at Microsoft Corp. 

“Bill is one of the most knowledgeable professionals in learning product development that I’ve had the pleasure to work with.  I witnessed how his company Option Six delivered outstanding learning product development projects.  Every project was on time, on budget and realized its vision.  Those results could only be realized by a dedicated team, with an effective methodology and effective tools.  Bill truly knows what it takes to build and run a highly effective learning development organization.”

Worldwide Operator Channel Readiness Manager  Microsoft

“Early in my career at a major technology company, I had to locate a company that I could trust and partner with to meet my business needs.  I have worked with lots of vendors over the years so I knew what I needed.  After being referred to Option Six and talking to Bill, I felt confident his team could bail me out of my training fire drill.  I was right.  I needed a training solution that met my manager’s high expectations and helped us create business impact with a timely launch to 70,000 employees.  My job was on the line and so was my business.  Option Six jumped right into the fire with me and through their expertise, innovative design and true partnership, we saved the day together.  “Thanks for saving my team’s job, Bill!” 

Vice President of Training and Organization Development Krispy Kreme

“My advice to readers, absorb this book, don’t just read it!  Bill expertly lays out the reality and necessary rigor required to successfully manage the learning and development vendor partnership. Bill has proven to me the value of his experience, standards of practice, and trusted partnership in three companies…. a track record of high-profile successes, issues well resolved, and no failures.”

Manager of Trainer Services The Training Associates

“There is perhaps no one more expert to write on the subject of managing learning development vendors than Bill West. In these pages, Bill shares decades of wisdom and experience in the learning space, and candidly reveals his trials, successes, and learnings when dealing with vendors, all with the intention of helping CLOs and learning leaders avoid the pitfalls when selecting, working with, and managing learning development vendors. A highly revealing and readable book for all learning leaders who need a mentor and ally in this area.”

Chief Learning Officer The 6Ds Company

“Bill West has taken on a key challenge in learning and development—finding the right vendor to develop a mission-critical training initiative. And he is the right man for the job, able to draw on his extensive experience to elucidate the seven attributes that make or break the success of outsourced development programs and to illustrate them with a wide range of examples and case studies.”

Founder and Managing Director Chasm Institute LLC

“While at Option Six, Bill’s team built the Brandon Hall award-winning program Foundations of High-Tech Marketing for Chasm Institute. Our clients were the ultimate beneficiary of best practices in development management that are described in The Seven Attributes for Highly Effective Development Vendors.”

Director in the Strategic Enterprise Architecture Group  Microsoft

“I do a lot of work with contract suppliers in my role. From my very first meeting with Bill, I knew our high visibility project would go well. Every subsequent encounter with his company confirmed my initial judgment.  He had figured out how to strike the right balance between engaged leadership and staff empowerment. The fact that we won an industry award for the final product was almost a foregone conclusion.”

Founder Imprint Learning Solutions

“Bill West is one of the best business partner’s I have collaborated with over my 14 years as an entrepreneur in the learning and development industry.  He possesses a unique combination of vision, pragmatism and discipline that creates an environment in which mutual success is the result and delighting clients is the reason.  I can think of no better person to share advice regarding the systematic approach and identification of vendors who grow to become partners.”

President and Founder The Learning Network

“Bill West has years of experience in delivering effective learning. He's distilled that experience into a thoughtful analysis of the training development process and seven principles that will ensure a win/win relationship between a buyer and a training vendor. Winning means a training project that meets a company's business requirements while ensuring the vendor makes a profit and can be around for the next project. The seven principles are a clear guide to ensuring a win/win training delivery.”

Learning and Performance Solutions Strategist Xerox 

“As a vendor, Bill’s company reflected something found rarely in others I had used in the past. For me, I found operational excellence as a standard of practice. This book reflects Bill’s dedication to operational excellence and serves to inform a viable future to any training industry professional striving to operationalize success in building sustained workforce capability.”

Presentation and Publications

  • Seven Attributes of Highly Effective Development Vendors, 2012.
  • Rockstar Vendors, Seven Attributes of Trusted Partners, 2017
  • Future of eLearning
  • Effective Instructional Methodologies for Online Learning
  • Effective Engagement of Subject Matter Experts
  • Practical Applications for Mobile Learning
  • Virtual Reality (VR) Instructional Design and UX Interfaces
  • Use of Game Design in Online Learning
  • xAPI and the future of Learning Management Systems (LMSs)
  • Virtual Instructor Led Training
  • Developing an Effective Training Development Organization
  • Introduction to AI and Machine Learning
  • Introduction to Computer Vision

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